Early Access has been a thing for a while now - the concept of buying an incomplete product in the goal of aiding development along is something that's been present since Minecraft's wild success with it. That said, surprising amounts of controversy have accompanied its adoption. The most common complaint is that once a developer has a consumer's money, they don't need to do anything. Unlike Mojang's smash hit, many setups are content to merely accept revenue from these pre-order/alpha-access bundles and proceed to either push out a grossly unfinished and/or rushed product, if that. See titles like Legends of Pegasus or Gnomoria for relevant examples. In essence, investing in an Early Access game is more often than not a good way to get burned, with few exceptions.
Up to this point it's confined itself to digital platforms like Steam, where at least a good percentage of consumers are in a position to assess the risks of 'taking the plunge' via online reviews or even Steam's new (and quite useful) reviews system. This, however, has changed.
This is an unfinished game being sold in a retail store. Would you pay the price of a steak for a turkey leg? Would you even give a half-baked cake a second glance in the deli, with the promise 'it'll be finished later'? Up to this point beta access games have had the excuse of being purely digital media up to release, thus negating these analogies, but no longer. This is a very tangible, very physical, and very deceptive object. Yes, deceptive, at least now when its compatriots in the PC Games section are all finished games without a half-assed promise on the front. You may ask, "what's the big deal, PA's team has been top notch!" and that's not something I'd argue. For what it's worth they've done a great job of fulfilling that which was expected of them by early backers. Yet the issue lies not with this specific title, but overall. Planetary Annihilation is setting a dangerous precedent for a path I myself would not like to see the industry go down.